
India's cultural heritage is unarguably an immensely rich and by all means intriguing to explore. A pinch of research work in this vast ocean of desi (traditional) art works has fittingly revealed not just the intricacy of the art pieces and the prowess of the artisans but also the threat of extinction these cultural pillars of India are up against.
Though these are generally region-centric, a keen observation evidently reveals the
common problems of these crafts which have undoubtedly doomed this potentially prosperous arena into a partial gloom.
The poor artisans are exquisitely camouflaged by insidious and deceitful middlemen who rake in their profits. These shortcomings have left the artisans in dire straits.
Poor market structure to uplift these treasures of our nation coupled with lack of awareness among the general public on these issues stands the foremost spoiler in this regard.
With the veils parting and truths being excavated, the stage is rightly set for a large scale awakening on this issue.The sanctity of these estimable artworks need to be preserved, the artisans ought to be encouraged in every possible way and most importantly, the money made must not be allowed to play up in the hands of the opportunistic people.

All these when carefully executed would unquestionably regenerate the
crafts to the pinnacle of success
This post was originally contributed by Raghav (a first year Member of SFIH, IIT Kharagpur)
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